Listing Policy

Last updated: 10 October 2026

1. What you can list

• Your own items, which you have the right to sell or swap, located where you say they are.
• One item per listing. If you have more than one of the same item, set the quantity.
• Items in categories that are open on SwapIt. If a category is not open yet, we keep your item saved and tell you when it opens; it is not shown or matched until then.
• Do not post the same item twice, or relist something you have already sold or swapped.

2. Photos and videos

Photos must be real photos you took yourself of the exact item you are listing. We do not allow:

• screenshots, or photos of a screen showing the item;
• pictures from the internet, shops or brands, or anyone else's photos;
• images made or changed by AI, or edited to hide faults;
• photos that do not show the item, or show a different item;
• phone numbers, emails, social handles, bank details or links in the photo;
• people, other personal information, or anything offensive.

Show the front and the back, and any damage. A short video is welcome and is checked the same way.

3. Describing your item

• Be accurate about what it is (brand, model, storage, size, colour) and its condition.
• Say every fault you know about: cracks, scratches, battery health, repairs, missing parts, anything not working.
• Say what comes with it (box, charger, accessories) and roughly when you bought it.
• Do not use misleading titles, unrelated words or brand names to attract searches.

4. Price and swaps

• Set a real price you are willing to accept. Do not use fake prices to attract attention.
• If you are open to swaps, say what you would swap for. Items offered to you in a swap must follow this policy too.
• Prices and worth estimates shown by SwapIt are a guide; you decide your price.
• Any listing fee or credits needed are shown before you publish.

5. No contact details

Do not put phone numbers, WhatsApp, emails, social media handles, websites, bank details or payment links in listings, photos, titles, descriptions, Trade items, comments or your profile. Buyers and sellers talk and pay in the app, which keeps everyone protected. Messages are checked and may be stopped if they share contact details.

6. Phones, tablets and laptops

• The device must not be stolen, reported lost, blacklisted, or locked to a network you have not disclosed.
• It must not be locked to anyone's account (for example iCloud / Find My or Google account lock). Remove your accounts and reset the device before handover.
• Say the storage, battery health (if you know it) and any repairs or replaced parts.
• We may ask for proof of ownership, such as a receipt.

7. Never allowed on SwapIt

Whatever the category, you must never list, swap or offer:

• weapons and ammunition, including guns, explosives and knives sold as weapons;
• drugs, drug equipment, and prescription medicines;
• adult or sexual content and products;
• live animals;
• counterfeit or replica goods, or anything that infringes someone's trademark or copyright;
• stolen goods, or goods you are not allowed to sell;
• hazardous or dangerous chemicals and substances;
• tobacco, vapes and alcohol;
• cash, gift cards, vouchers, and bank, betting or other accounts;
• ID cards, passports and official documents;
• items promoting hate or violence, including hate symbols;
• human organs, blood or remains;
• anything else that is illegal to sell where you or the buyer are, or that has been recalled as unsafe.

We may add to this list. The current list in the app always applies.

8. How we check listings

We use automated checks, including AI, and people on our team to review photos, videos and descriptions, sometimes before a listing goes live. A listing may be:

• live straight away;
• being checked by our team before it goes live;
• waiting, if its category is not open yet;
• stopped, with the reason, if it breaks this policy.

Checks reduce risk but cannot catch everything, and passing a check is not a guarantee by SwapIt about an item. If you think we made a mistake, contact us and a person will review it.

9. If a listing breaks this policy

We may hold, edit how it is shown, hide or remove the listing, cancel deals connected to it, hold payments, limit your account, or close it. Serious or repeated breaches, fraud, stolen or illegal items may lead to an immediate ban and a report to the authorities.

10. Reporting a listing

If you see something that breaks this policy, report it from the listing in the app, or email support@swapit.co.uk. See also our Terms of Use and Privacy Policy.